Restaurant Consultancy and Consumer Innovation Agency, The Next Idea, Launches Advanced Online Ordering Service, Putting Restaurants in Control of Their Own Menu Pages
Leading restaurant and leisure consultancy, The Next Idea, commences a list of upcoming consumer innovations with the highly anticipated June 2010 launch of Next on the Go. This online ordering service takes the Internet multiple-restaurant model to the next level: Among other advances, Next on the Go eliminates all fees for consumers, reduces the cost to restaurants, and gives eateries the ability to update their own menu pages, simply and in real time.
Los Angeles, CA, May 18, 2010—Thanks to The Next Idea, an LA-based restaurant and consumer innovation agency, how we order in has just become a bit more customer—and restaurant owner—friendly.
With the June 2010 unveiling of Next on the Go (www.NextontheGo.com), an online ordering portal, the dining-in public has a new option for placing food orders on the Web.
Next on the Go is based on the multiple-restaurant model, which has exploded in popularity by allowing diners to pick and choose from their favorite restaurants by visiting a single website and placing orders through one platform.
Next on the Go, however, improves upon this concept with a number of advances for both businesses and consumers alike. At the top of the list of enhancements is, of course, price.
In contrast to most online ordering portals, Next on the Go helps restaurants entice customers by doing away with all consumer fees. They’ve then made the service even more competitive by reducing restaurant and caterer subscriber fees by up to 50 percent.
While price is an obvious driver, likely the most anticipated upgrade is that restaurants have complete control over their own menu pages, at the press of a button.
Addressing a common complaint of online restaurant subscribers, Next on the Go enables business owners to customize their portal pages easily, in real time. This means they can modify menu items, change specials daily, and call out promo items instantly and without going through a third party.
Another distinguishing factor is a superior customer feedback system. Unlike structures where consumer comments are public, and one unhappy customer (or ill-willed competitor) can wreak havoc on a restaurant’s reputation, Next on the Go’s feedback feature is focused on providing restaurant owners with up-to-the-minute customer feedback.
Consumers simply fill out a questionnaire; and comments are sent directly, and instantaneously, to subscribers, who can then follow up as necessary.
According to CEO Robert Ancill, The Next Idea’s many years as successful restaurant consultants enable them to astutely address consumer demands using innovations in technology.
“Our years in the restaurant industry have allowed us to carefully analyze what both restaurant owners and consumers look for as far as features,” notes Ancill. “In developing Next on the Go, we have paid close attention to specifics, scrutinizing everything from how the customer navigates a Web page to how the restaurant receives and reads orders.”
This expertise has carried over into the details, facilitating a long list of additional feature and functionality benefits:
· An advanced search function: by zip code, price, and food ethnicity
· A customer loyalty program that allows diners to earn points toward future orders from any subscribing restaurant
· Online gift cards that recipients can redeem at any subscribing eatery
· An instant chat feature for customer and restaurant support
· Unique restaurant advertising features
· Instant subscriber signup
· A more user-friendly, visually engaging interface, developed specifically to increase check averages
Where there is research, there are results. And it seems TNI’s hard work is paying off. “We set out to develop a platform that would truly be a game changer in the online ordering market,” states Ancill. “And based on activity prior to public launch, we couldn’t be more pleased or encouraged by the initial response.”
Catering as much to restaurants as to consumers, Next on the Go is available for single and multiunit operators who seek to expand market research, leverage new technology for greater ordering efficiency, and increase financial returns—while offering an exceptional customer experience.
Initially focused on the greater Los Angeles area, The Next Idea plans to take its innovative ordering platform nationwide mid 2011.
Visit www.NextontheGo.com for more information or to sign up for your free three-month trial.
About The Next Idea:
The Next Idea is a concepts, marketing, operations, and technology consulting agency specializing in the restaurant and leisure industries. Supported by a team of experts who have successfully opened and managed more than 250 restaurants, bars, and hotels worldwide, The Next Idea has built a reputation by providing innovative solutions.
From running national restaurant chains to developing nationally known brands, The Next Idea has proven over and over their ability to tackle every possible challenge in the development and operations of profitable food service and leisure-based businesses.
Functioning internationally, The Next Idea has executed restaurant consulting services in the US, UAE (Dubai), UK, Ireland, Malta, China, India, and France.
Building on their well-established consultancy services, Next on the Go marks the first of a number of slated consumer innovation launches, beginning in 2010.
To learn more about The Next Idea, visit www.TheNextIdea.net.
